There are a lot of ways to parallel the riding world with the advertising world.  This will be one of the major ways that I discuss marketing in my blog, through relating the two worlds. I’m no advertising guru, I actually hate the term guru.  I think anyone who calls themselves a guru thinks that they know it all. It’s arrogant.  The advertising world is always evolving and there are always going to be new and interesting ways to promote.  Similarly anyone, worth their salt, who is involved with horses, knows that you never stop learning.  Horses always have something new to teach us and humble us.

My intention with this blog is to hopefully be of assistance to those horse lovers who have combined their passion with their occupation.  Maybe some of my experience can help you convey your message to others that are passionate about these magnificent animals.